Making sure all children have the protection of vaccines.
Childhood vaccines can save lives. They help protect against serious diseases like measles, polio, whooping cough, flu, and HPV.source: 1,source: 2 Yet misinformation has caused confusion and driven misperceptions. Let’s Get Real was created to help parents do their own homework. The campaign provides facts so parents can get the information they need, and it shares real stories to highlight why most adults in the United States trust vaccines to protect their child.
Parents and Guardians
Find credible and clear answers to your questions so you can make an informed decision more easily and you can choose to vaccinate your child with confidence.
Health Care Providers
Make a real impact. Access tools and strategies to answer parents’ questions, as well as support vaccination in your practice and among your staff efficiently and effectively.
A research-informed approach
Extensive research was conducted to inform the campaign including:
- Surveys with parents to understand their barriers, attitudes, and perceptions around childhood vaccines.
- Focus groups to hear from families and health care providers across the country and from diverse backgrounds about the messages and materials that they find most helpful.
- In-depth interviews with organizations and panel discussions with select experts in the field to learn more about our audiences, their questions, and information needs.
- An analysis of peer-reviewed journal articles to ensure the approach was grounded in science.
Before the campaign launched, nationally recognized experts reviewed the content, messages, and strategy, including medical doctors and communication experts, to ensure the content is accurate, timely, and easy to understand.
Share the facts
Spreading the truth saves lives, so use our resources to help parents understand how vaccines work, why they’re safe, and how they help protect kids.